Turning complexity into intuitive tools
UX & PRODUCT DESIGN · COMPLEX B2BI design digital products for complex B2B environments
— turning user needs, workflows and technical constraints
intotools that make work easier.
Turning complexity into intuitive tools
UX & PRODUCT DESIGN · COMPLEX B2BI design digital products for complex B2B environments — turning user needs, workflows and technical constraints
intotools that make work easier.
User-centred by nature
I design around real people, real workflows and the context they work in. I focus on understanding needs, behaviours and constraints before shaping solutions.
Structured in practice
I bring structure to complex products, workflows and problem spaces. Through mapping and discovery, I turn complexity into shared understanding and direction.
Collaborative by default
I believe the strongest solutions are created together.
I work closely with product, development and domain experts to connect perspectives and move ideas forward.
Impact driven
I care about design that creates value beyond the interface. I make complex software easier to understand and use — while helping teams make better product decisions.
Selected interface snapshots
A selection of interface snapshots from digital products I’ve worked on.
Due to confidentiality, product details are limited — but the screens reflect my experience designing complex SaaS solutions, workflows and user experiences within the utilities sector.
Design systems
Designing for consistency, scalability and the whole product experience
I think in systems when I design. I use design systems to create consistency across complex products, connect individual interfaces into a coherent experience and make design decisions easier to scale over time.
I have experience working with reusable components, shared patterns and design foundations — not only to support visual consistency, but to create a stronger link between product thinking, UX and implementation.
Reusable components
Patterns and components designed to work across products and workflows.
Consistency at scale
Creating a coherent experience across complex interfaces and platforms.
Design + development
Aligning design decisions, implementation and shared standards.
How I work
I combine discovery, mapping, prototyping and close collaboration to create clarity in complex digital products.
About me
I design at the intersection of users, products and technology.
I’m Anne, a UX & Product Designer focused on complex B2B products and professional tools. I turn user needs, workflows and technical constraints into clear product direction and intuitive solutions.
My work spans the product journey — from discovery, research and early concepts to prototyping, UX/UI and validation. I collaborate closely with product owners, developers, architects and domain experts to understand the problem, align perspectives and shape solutions that work in practice.
What drives me is making complexity understandable and creating tools that help people work smarter, make better decisions and get things done.
Discovery · User research · Product design · UX/UI · Facilitation
